A selfie terminal created for the city of Tournai, based on the theme "5 clochers dont 400cloches" .
An ambiguity in french exists among tourists regarding the city’s cathedral:
400 bells… or 4 towers without bells?
400 bells… or 4 towers without bells?
The installation plays with this ambiguity and offers a strong, iconic and timeless landmark for the city.
The goal is to create a positive emotion and deliver a shareable experience on social media.