For you, I design solutions that connect use, meaning and emotion.
I am a designer with 20 years of experience in product design, retail architecture and brand identity.
My approach is based on observation, analysis and synthesis, turning complex challenges into clear, relevant and distinctive concepts.
My profession is about:
observing, perceiving, receiving, analysing, diagramming, synthesising, segmenting, positioning, representing, researching, generating, imagining, sharing, feeling, dreaming, innovating, enhancing, impressing, moving forward, designing, surprising, anticipating, integrating, asserting, unsettling, reassuring, provoking, reacting, approving, disapproving, expressing, dialoguing…
Laurent
